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7/3/2009
Friday morning
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| Panelists: Craig Davis, Public Relations Manager, Dobson Cellular Systems
Fred Wallin, Vice President Marketing, AFG Glass
Gary Greene, Director Motorsports Marketing, Nestle
Henry Pully, Director Consumer Marketing, Lance, Inc.
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| Shaping
Competencies or Personal Attributes
- Ability to work under own initiative with
high degree of ownership
- An ability to deliver projects that require accuracy
and thoroughness in approach
- Tenacity and resilience
- Persuasion and
influencing skills
- Personal strength and the ability to prioritise
- Teamworking
skills and enthusiasm
- Drive and ambition
- International experience or
outlook
- Sense of humour
- An interest in Professional Services Marketing and/or
Corporate Finance
Start Date :
Date Submitted : 28/02/01 |
| SportsBusiness Journal Conference Group is inviting you, as one of the
motorsports industrys leaders, to look ahead to May of 2001 for the second
annual Motorsports Marketing Forum! This is your opportunity to reserve your
seats early and save money as well! |
| Description :
Your focus will be to provide global support for marketing data
requirements and Web based marketing, and manage Direct Mail
programs across Europe and the UK.
The successful candidate will have an analytical and technical
background with at least five years experience in
Direct/Database Marketing.
Responsibilities:
? manage direct mail campaigns in the UK & Europe
? conduct list pulls to support events, tradeshows, and
telemarketing programs
? develop global online marketing campaigns
? maintain a global marketing database
? track the effectiveness of marketing campaigns
? implement processes for lead response tracking and analysis
? analyze and report on Web site activities
? research and procure lists & compiled database data sources
? define processes for marketing database updates and merge/purge
processing
? manage vendors for data processing, list brokering, lettershop
and mail house services
? develop user requirements for a Marketing Automati. |
| Panelists: Geoff Smith, President, Roush Racing
Bill Davis, Owner, Bill Davis Racing, Inc.
Felix Sabates, Co-owner, Chip Ganassi Racing
Mark Melling, Owner, Melling Racing
9:50 - 10:50 Breakout Sessions
Measuring Sponsorship Impact
Beatriz Perez, Vice President Sports Marketing, The Coca-Cola Company |
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