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3/13/2010
Saturday morning
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| · NASCAR Marketing 101 at Joe Gibbs Racing, May 24, 2001
· Street & Smiths SportsBusiness Journal Business of Racing Awards Show
· Motorsports Marketing Forum Exhibitors Hall |
| It is a generalist role focusing on doing, learning and
development. It is the entry point into the marketing team at
Career Model level 2 and would normally be occupied by
second-job Marketing Graduate for up to two years before
promotion into a functional management role. |
| Panelists: Geoff Smith, President, Roush Racing
Bill Davis, Owner, Bill Davis Racing, Inc.
Felix Sabates, Co-owner, Chip Ganassi Racing
Mark Melling, Owner, Melling Racing
9:50 - 10:50 Breakout Sessions
Measuring Sponsorship Impact
Beatriz Perez, Vice President Sports Marketing, The Coca-Cola Company |
| Specific Responsibilities
- The deals database ? monitoring its content, liaison with
league table publishers & recommending improvements on it?s
design and use. Producing monthly reports to the Practice
Marketing Manager.
- Management and delivery of projects to time and on budget. The
projects may relate to any marketing discipline. Specific tasks
to include:
- Acting as the main point of contact for ad-hoc queries coming
into the Marketing department
- Assistance in managing the delivery of internal and external
events and functions
- Assist the Marketing Services Team in the delivery of larger
projects specifically for the Corporate Finance business,
ensuring accurate and timely information exchange. Specific
areas include:
- PR and media relations
- Internet and electronic media marketing
- Advertising
- Support the Knowledge Management unit to provide relevant,
timely information to the practice including production of sales
support materials when required
- Design, . |
| On May 25, the Motorsports Marketing Forum moves to the Charlotte Convention
Center, where we will offer discussions on leveraging/attracting sponsorships,
managing sponsorship dollars, Internet marketing, measuring your investments
and more. Hear panel discussions from corporate sponsors, team owners, track
executives and the Busch Series! In addition to the outstanding panels and
break-sessions, we have added an exhibitors hall. |
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